About Us

El Darazi The Label is a Melbourne-based Australian designer brand founded by Leila Darazi. After graduating with a degree in Fashion Design in 2014, Leila launched her label with a focus on custom-made garments that celebrated craftsmanship and individuality. Ten years on, El Darazi The Label proudly unveils its first Ready-to-Wear collection — a natural evolution shaped by experience, passion, and purpose.

Our brand is rooted in the belief that fashion should empower. With a size-inclusive range from sizes 6 to 16, our designs are made to highlight and embrace the female form. We’re committed to creating pieces that help women feel confident, comfortable, and beautiful — no matter their shape or size.

Our debut Ready-to-Wear collection is all about timeless essentials — wardrobe staples you can rely on for last-minute events or effortlessly mix and match for any occasion. But El Darazi The Label doesn’t stop there.

Introducing our Basics Range, which expands our vision to include menswear and kids wear — making El Darazi your go-to powerhouse for everything from elevated eveningwear to everyday staples. Proudly Melbourne-made, we are a slow fashion brand dedicated to thoughtful design and ethical production, releasing limited drops to ensure quality over quantity.

This is just the beginning — welcome to El Darazi The Label.